Raja Rani, a slapstick romance

Raja Rani – definitely the next big Tamil romance film, though it’s an old wine in a new bottle. Before the release of the film, mixed promotional activities have taken this film to the audience and at last created a big opening. The debutant director has given his preeminent and begun a remarkable film career through Raja Rani, a head turning film. It’s one of the romantic films that to be added to the lists under Vinnaithandi Varuvaaya and Mounaragam. How Raja (john) wins Rani’s (Rajina) heart is the full length feature film with the combo of feelings and humors.

Director Atlee’s cinematic screenplay has leveraged the film one step further. People who have seen Maniratnam’s master piece Mounaragam would have felt hard to digest the climax, because of the similarity of scenes. The debutant director has beautifully crafted the dialogues between Nayanthra and Satyaraj, the emotional bond between these characters have worked very well in the screens. Actor Jai’s funny dialogues and magnificent acting have attracted theatre audience and in-turn received claps as an acknowledgement meanwhile hatred wife Nayanthara amazed the audience by her realistic performance. Nayanthara and Arya’s splendid acting inside the sets of colorful and illuminating backgrounds had added realism to the film. G.V. Prakash kumar’s music is pleasant to hear in between the songs and for the background musical score, in some places the composer has failed to take his fingers from keyboard.

Santhanam comes as a childhood friend for Arya, as he does in all of his films; he is the main lead to introduce Nazria Nazim.  Jai, BPO professional gets prank call from Nayanthara and finally falls in love with her. Arya, jobless youth proposes to Nazria, an orphan who works in IT by staying in her uncle home, initially she covers her love and by and by she opens up to Arya. Satyaraj, widower and opulent business man who is willing to do anything for the sake of his daughter’s happiness, emotionally compels his daughter Nayanthara to marry Arya.  Hatred marriage life sprouts love between them slowly after knowing their love failure flashbacks. Youth targeted film portrays the past love life of each character through flashbacks and focuses on romance and humor. Did Arya impress Nayanthara or not? is the climax. It’s an interesting film to watch with your special ones and don’t ever miss out this romance flick.

-Lingaraja Sivanaiah

Flipkart - A brand which reaped more than what it had expected

Flipkart, a brand which reaped more than what it had expected

Flipkart, an online retail book store emerged into digital electronic online brand. The brand which comes up with an innovative concept for its recent viral campaign has grabbed its huge audience through the usual funny commercial style. Brand’s viral video pay per view count (pvc) campaign have reaped more than what it could expect in its latest YouTube campaign. 

When viewing the “India wants to know campaign” campaign in television, the brand puts a direct debate question on brand trust to itself, the faqs are very much framed in order to solve the viewer/ buyer doubts on online purchase and shipping. The brand uses its master mind by introducing kids in all of their advertisement, promotions that motivates & converts children into their customers; this principle is implemented by knowing the trend and using ultramodern marketing ideas.

It positions itself with a marketing strategy “Now I don’t shop anymore, I just flipkart”, the advertisement portrays an enacted play of an impatient buyer testimonies flipkart, a fastest door delivery online retail shop. Isn’t that sounding good for an online buyer who has no time to go and pick desired product by standing in line? The brand also introduces digiflip, a sub brand which sells digital electronic products.

In the era of online world, Indian market can never be inflexible for a new comer who jumps into the global market with an innovative idea. Brands like Jabong which launched in 2012 also fetches comparatively equal amount of revenue in brand equity. User selling proposition of flipkart remains to be “the online mega store” where as Jabong’s more disciplined marketing USP remains to be “ridiculously fast shipping” – otherwise a benefit or reason why is perfectly used in jabong’s USP. Even though it fails to strengthen the Usp, the brand has balanced by coming up with a solid positioning “Now I don’t shop anymore, I just flipkart”, fastest delivery appeal.

In the developing online purchase trend, an e-commerce retail brand flipkart surpasses myntra and jabong due to its User interface, useful offers & informative tracking system. The special features of the online brand includes an apparent description for all product followed by an authentic reviews. After all easy and simple user experience design made flipkart, the only reliable online brand.

Many online forums suggest that flipkart’s customer benefit collaterals like buyer protection, free and easy returns, 100% genuine products, 24 * 7 customer support and cash on delivery are the main reasons to relay on flipkart.  Four years old Social media marketing page Facebook also received 1.9million likes, offering two posts per day with some special pre order game offers. While back links and social marketing gradually increases the page traffics, Google adwords and SEO customization have also given maximum output in the past six years that inevitably retains flipkart as one of the top Indian online e-commerce retail brand.

Sony and its 4K resolution bravia

Bravia ultra HD 4k have been one of the renowned LED television set from the electronic tycoon Sony. Amble of brands facilitated with LED is mushroomed in the electronic market; everyone would love to raise a question. What’s special in Sony, why one must choose SONY? These questions happened to be the turmoil of the consumers in recent times. It’s natural for the affluent to opt Sony without a second thought. But for the upper middle class, it’s a sort of opulence. The better off’s will always lean on the latest and fancy electronic goods, they think  owning a brand new & pricey electronic device is a degree of prestige, and more than an family honor.

What is full HD? It is high definition video dimension 1920 * 1080, nothing but the 2k resolution. Then, what is the special feature 4k? It’s nothing but the visual dimensions i.e 3,840 x 2,160.  We all know our Television channels are only equipped with 1440 * 1080, basic HD dimensions and hardly equipped with 2k resolution. Then what is the need to buy 4K resolution LED television set in this era. Don’t you think it is a futuristic model that required minimum of 20years for the entire television channel to transform to 4K resolution?

Affluent in Vibrancy and vivid colors which were the usual features of the LED television sets. Highlights of the Ultra 4K Bravia include direct wifi technology with inbuilt social applications to surf and browse data’s. The television set boosts the brightness and color in the required areas rather than illuminating the entire visuals for providing a more realistic picture.  Unique to Sony TVs, Magnetic Fluid Speaker technology allows for a thinner, more efficient sound system offers improvised 5.1 Dolby audio. Trilumious display is nothing but the bright and shining display which gives a glossy of the visuals.

The ultra 4K LED television sets available in 55 and 65 inches but the DTH service provides only 1440 * 1080 or 1920 * 1080 which is half the size the 4K televisions dimensions, when converting the 2k to 4k will always give room for quality loss. What is quality loss? When converting or improvising the actual size of the media clip (Visuals) into the larger size, glitches may arise and pixel quality will be lost, these elements will lead to produce a poor color and a bad quality visual. These above mentioned issues can be sorted only by 50% and will not be resolved completely by any giant in the world of electronics.  

Technology innovation and improvisation is essential in this industrial and modern era, but the adjacent element contributing the usage also requires updation in order to achieve the better performance. Hence the 4K resolution LED Bravia is a futuristic electronic product for the world to acknowledge the product without any conflict. We will have to wait and watch the success of Sony 4K Ultra HD - LED Bravia, till the day our television network uses 4K or Epic RED Camera & telecasting the shot footage is in 4K ultra HD.

Do we really need hand sanitizer?

Do we really need hand sanitizer?

In the history of advertising, no one could ever advertise a product like what lifebuoy sanitizer did to market it. Lifebuoy has introduced a sanitizer which can be an alternate to hand wash and the best part is – it doesn’t require water to wash hands. It acts like a lotion and clears all germs and helps to lead bacteria free and healthy life – is what the sanitizer’s story. To be clear, the sanitizer can be an overwhelming product to masses in this fast paced life. The products negative advertising sales promotion could make most of the audience to retreat and avoid the product. It’s obvious that many homemakers would try and test the markets newest product since it’s cheaper in price. What makes the other audience to avoid the product?  When searching answer for the hypothetical questions like, What if the chemicals get inside our stomach? What if the lotion doesn’t kill all germs? What if the product fails? The commercial or an advertising film which uses dramatized school kids to promote the product has targeted only 7 to 15 year old children. HUL usually pulls children into their advertising scripts to create a mass reach, it s a prudent marketing plan and a sustainable too. When coming back to sanitizer’s issue, health conscious parents would not even allow entering of the product into their handbag. People with common sense will understand how harmful it is. The chemicals and the ingredients can create much more ravages than simply not washing the hands. Scientists In a review of the research, Barbara Almanza, an associate professor at Purdue University who teaches safe sanitation, came to remarkable conclusion. Her research on hand sanitizer shows that hand sanitizers do not reduce complete bacteria on the hand and in some cases may potentially increase the amount of bacteria on the hand. So the question arises, how can the manufacturers make the 99.9 percent claim? 

Food and adulteration administration also recommends sanitizer as an adjunct and suggests that the product cannot substitute the place of water, soap and antibacterial soap. Other studies suggest that pure environments and the continual use of antibacterial soaps and hand sanitizers may slow down the proper immune system development in children. This is because inflammatory systems require greater exposure to common germs for proper development. Pretending in the market as hygiene conscious & manufacturing product like sanitizer can be a diverse from what we call as hygiene. It is a thread to immune system. My question to HUL is – Do people really need hand sanitizer If the answer is yes, tomorrow some other leading fast moving consumer goods manufacturers R & D Team will come up with a lotion which keeps us fresh without creating any need to take bath. Don’t forget, they will also strive to create hygienic-healthy world.

TVC - http://www.youtube.com/watch?v=NPnzb97gjXI

Scientific information  - ( Courtesy : Biology.about.com & Ms. Barbara Almanza) 

VGN Welcomes home IPL Indians, Bye Bye to abroad players?

VGN and its Welcome home TVC

“Welcome home Indians and bye bye abroad players” would be appropriate, if the VGNreal estate developers have had this jingles aired during the IPL super bowls. It’s complicated to discuss whether the abroad players will remain in their corresponding team squad list in upcoming IPL 7. After all, we only have the liberty to curse bookies, since we are not an investor in IPL 2013. What? You are not an investor... I feel pathetic for all you of us, it s all about our viewership and television ratings welcomed all sponsors to invest in IPL6. Admit it, how many have subscribed Sony max only for this IPL season 6.

Some players who involved in IPL spot fixing confessed that they are threatened to play puppet. Why you haven’t come out and report against the bookies who tried to shove you. If you have eluded the bookies, it might have been a different stories, the television might be attributing. You might have earned a good name in society and some channels might have praised you as a “patriot to sport”. Since you guys know the chief minister or whomever you named as a political tycoon, he may have shown some interest in providing security to you and your home.

VGN’s welcome home commercial spot aired during the middle of the IPL season 6 and took an indelible place in the heart of chennaities. That’s a big deal for any marketers to launch a viral campaign before they know who is going to be IPL6 Champion. VGN might had planned CSK favoring and generic advertisement commercial for the IPL closure and intended airing before the playoffs. Knowing the game and having trusted their horses, had put this commercials in lime light, a greatest campaign ever clangs throughout every over break.  

Gutfeel, a forevisionic communication firm keeps promises to client by crafting VGN’s Welcome home television commercial. The standard and the forethought had impressed the industry and the tenor of advertisement is taken care by Black box films, Chennai. An impeccable standard of marketing has been evolved through this style by joining hands with world’s best captain of all formats of cricket. The Commercial is scored by Paul Jacob and painted in light by Mr Om Prakash and directed by Mr Krishnakumar R

‘VGN’s Welcome home’ commercial aired in every Tamil television channels more than twice between the one hour slots. It shows the land promoters marketing strategy, if you went through the advertisement, it’s portrays a CSK (non Indian) player who visits a sophisticated and ultimate classic apartment, a witness that the commercial is still on the road. They have cleverly used the word ‘home, home’ - in-between jingles in a music copy cat tradition adopting “kalviyaa selvamaa veeramaa”, an old Tamil song. Second player goes into villa type home; an upper middle class family welcomes the player. Similarly the gated communities; caste mania apartments, a community living space particularly designed for one group or cast. Then, the car drove towards an apartment in Mylapore where Mr Mahendra Singh Dhoni was greeted by the people from a gated community consists of innumerable apartment blocks.

VGN’s brand ambassador    Mr Dhoni, happily scribbles his signatures in a Cricket bat and a ball. This is a kind of native war tradition, when the warriors come home safe from the deadly war. They will be honored with flowers, party and receptions. Here its reverse, the joy of receiving the players who played for the states pride has been cleverly depicted by adding some marketing salt to the victory, its none other than VGN, real estate developers and residential apartment builders in Chennai.

None were brave to prevent IPL6 from final match, since lots of stocks and business involved in it. Joie de vivre marketing franchises are looking forward for the finals, still they have more ads to be aired on the final match. We paid and they have taken since first match till playoff. Just one match is pending, crores and crores of cricket fans are awaiting to watch the unjust finals . Global marketers believe that 'more the stains are, more the business is'. Still lots of cheers and magic await to eradicate IPL spot fixing from the memories of viewers. Certainly none of the commentators breathed about the Spot fixing, that's what business is. Obviously the players, franchise  investors, sponsors and even the media knows this. At last, The Hindu digs and adds some old hidden published & unpublished articles in its wish-list to reveal, why the media have failed to raise its voice on proximate time? may be its because they have to fill their columns with  IPL advertisements.

To view TVC - http://www.youtube.com/watch?v=6zhjlB7ub_Q

To View 'kalviyaa selvamaa veeramaa' song - http://www.youtube.com/watch?v=Mb-2EkY_4E4

Direct To Home(DTH) innovative Television Commercials from world renowned advertising agencies

Dish Tv - Wildlife HD

In the world of HD, direct to home (DTH) service advertisements aware of vibrancy, features and vivid quality factors of the visual transmissions.  Dish Tv is building brand image throughout India through variety of television commercials using Mr Sharukh Khan as brand ambassador. Recent Dish Tv -Wildlife commercial has been a remarkable feed to fulfill appetite of the creative copy writer. New style and the passion in script handling had done justice to the brand when compared to the recent investments. Pretentious script required Mr Sharukh to enhance & highlight the whole scenario. Especially the sensible dialogues using funny phonetics has registered the hallmark victory. Concept and idea specifies the knowledge pack by portraying wild life, targeting animal buffs and discoverers of all age group. Sharpness, clarity closeness and colors were the notable features recommended in this advertisement commercial. Production team’s gorgeous effort in Makeup, set properties and costume design is seen throughout the advertisement. Dish TV – Wildlife TVC is a brainchild of McCann Erickson, India.

Click to view the TVC - http://www.afaqs.com/advertising/creative_showcase/index.html?id=42264&media=TV&type=Indian

Tata Sky - HD recording

Tata Sky HD recording - prison break TVC imitated 2013’s Star Movies academy award 2013- Oscar Commercial. But the indifferent notions of the advertisement have made us to enjoy both the TVC’s. Criminal escapes from the prison during the final match of India Vs Pakistan, thinking that everybody will be occupied watching Cricket. But he gets caught easily. Here the TVC gives a perfect solution for the audience to record and save live videos, while at important work. This is a decent narrative which solves the problem by showing how it works and when needed. Record, Play and Pause are the features of the Tata Sky HD recorder, direct to home service. Intelligent and thrilling prison commercial have won million hearts and created an impact among the audience. Being Tata, a well known DTH service for its quality, nonstop visuals, cutting edge technology and 24hr customer care has enhanced the pull factors among new customers. Tata Sky HD recording - prison TVC is a brainchild of Ogilvy and Mather, India.

Click to view the TVC - http://www.youtube.com/watch?v=T3kt5uBgtrE

Gauri shinde crafted Sridevi's style for Tanishq Television commercial

                                                                Gauri shinde crafted Sridevi's style 

Tata Tanishq endorsed  English Vinglish star Sridevi through a special campaign for gold and diamond. The Veteran ad film director Gauri shinde made a tailor made script for Tanishq commercial. The ad speculates the features and benefits of the product in a vernacular language, also uses one of the famous dialogues from the celebrity's tamil film.  Vernacular language and the phonetics of Tamil triggers the native tamilians emotions Since Sridevi belonging to the same ethnic. she is the right person to endorse the commercial. It's also a great pick from English Vinglish director Gauri Shinde by knowing the audience. The T conscious Tata named this product also as 'T'anishq like Tion, Tata water plus etc. Sridevi's beauty and gold jewels elegance creates a positive ambiance for the advertisement commercial. Amassed to hear her climax punch "Annatha ithu Maylu Style" - meaning - Bro. its Mayil (her character name in Bharathiraja's film 'pathinaaru Vayathinilae' ) style. An emerging brand of tamilnadu increases its brands reach by knowing its market and audience, through its charm and highlighting celebrity. Commercial is aired on April 2013.

Watch Video Commercial Here - http://www.youtube.com/watch?v=fZ3iQ5FMM64