Do we really need hand sanitizer?
Do we really need hand sanitizer?
In the history of advertising, no one could ever advertise a
product like what lifebuoy sanitizer did to market it. Lifebuoy has introduced
a sanitizer which can be an alternate to hand wash and the best part is – it doesn’t
require water to wash hands. It acts like a lotion and clears all germs and helps
to lead bacteria free and healthy life – is what the sanitizer’s story. To be
clear, the sanitizer can be an overwhelming product to masses in this fast paced life. The products negative advertising sales
promotion could make most of the audience to retreat and avoid the product. It’s
obvious that many homemakers would try and test the markets newest product
since it’s cheaper in price. What makes the other audience to avoid the product?
When searching answer for the hypothetical
questions like, What if the chemicals get inside our stomach? What if the lotion
doesn’t kill all germs? What if the product fails? The commercial or an
advertising film which uses dramatized school kids to promote the product has
targeted only 7 to 15 year old children. HUL usually pulls children into their
advertising scripts to create a mass reach, it s a prudent marketing plan and a
sustainable too. When coming back to sanitizer’s issue, health conscious parents
would not even allow entering of the product into their handbag. People with
common sense will understand how harmful it is. The chemicals and the
ingredients can create much more ravages than simply not washing the hands. Scientists
In a review of the research, Barbara Almanza, an
associate professor at Purdue University who teaches safe sanitation, came to remarkable
conclusion. Her research on hand sanitizer shows that hand sanitizers do not reduce
complete bacteria on the hand and in some cases may potentially increase the
amount of bacteria on the hand. So the question arises, how can the
manufacturers make the 99.9 percent claim?
Food and adulteration administration
also recommends sanitizer as an adjunct and suggests that the product cannot substitute
the place of water, soap and antibacterial soap. Other studies suggest that pure
environments and the continual use of antibacterial soaps and hand sanitizers
may slow down the proper immune system development
in children. This is because inflammatory systems require greater exposure to
common germs for proper development. Pretending in the market as
hygiene conscious & manufacturing product like sanitizer can be a diverse
from what we call as hygiene. It is a thread to immune system. My question to
HUL is – Do people really need hand sanitizer If the answer is yes, tomorrow
some other leading fast moving consumer goods manufacturers R & D Team will
come up with a lotion which keeps us fresh without creating any need to take
bath. Don’t forget, they will also strive to create hygienic-healthy world.
Scientific information - ( Courtesy : Biology.about.com & Ms. Barbara Almanza)
posted by Lingaraja Sivanaiah @ July 07, 2013
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