Flipkart - A brand which reaped more than what it had expected

Flipkart, a brand which reaped more than what it had expected

Flipkart, an online retail book store emerged into digital electronic online brand. The brand which comes up with an innovative concept for its recent viral campaign has grabbed its huge audience through the usual funny commercial style. Brand’s viral video pay per view count (pvc) campaign have reaped more than what it could expect in its latest YouTube campaign. 

When viewing the “India wants to know campaign” campaign in television, the brand puts a direct debate question on brand trust to itself, the faqs are very much framed in order to solve the viewer/ buyer doubts on online purchase and shipping. The brand uses its master mind by introducing kids in all of their advertisement, promotions that motivates & converts children into their customers; this principle is implemented by knowing the trend and using ultramodern marketing ideas.

It positions itself with a marketing strategy “Now I don’t shop anymore, I just flipkart”, the advertisement portrays an enacted play of an impatient buyer testimonies flipkart, a fastest door delivery online retail shop. Isn’t that sounding good for an online buyer who has no time to go and pick desired product by standing in line? The brand also introduces digiflip, a sub brand which sells digital electronic products.

In the era of online world, Indian market can never be inflexible for a new comer who jumps into the global market with an innovative idea. Brands like Jabong which launched in 2012 also fetches comparatively equal amount of revenue in brand equity. User selling proposition of flipkart remains to be “the online mega store” where as Jabong’s more disciplined marketing USP remains to be “ridiculously fast shipping” – otherwise a benefit or reason why is perfectly used in jabong’s USP. Even though it fails to strengthen the Usp, the brand has balanced by coming up with a solid positioning “Now I don’t shop anymore, I just flipkart”, fastest delivery appeal.

In the developing online purchase trend, an e-commerce retail brand flipkart surpasses myntra and jabong due to its User interface, useful offers & informative tracking system. The special features of the online brand includes an apparent description for all product followed by an authentic reviews. After all easy and simple user experience design made flipkart, the only reliable online brand.

Many online forums suggest that flipkart’s customer benefit collaterals like buyer protection, free and easy returns, 100% genuine products, 24 * 7 customer support and cash on delivery are the main reasons to relay on flipkart.  Four years old Social media marketing page Facebook also received 1.9million likes, offering two posts per day with some special pre order game offers. While back links and social marketing gradually increases the page traffics, Google adwords and SEO customization have also given maximum output in the past six years that inevitably retains flipkart as one of the top Indian online e-commerce retail brand.