VGN Welcomes home IPL Indians, Bye Bye to abroad players?

VGN and its Welcome home TVC

“Welcome home Indians and bye bye abroad players” would be appropriate, if the VGNreal estate developers have had this jingles aired during the IPL super bowls. It’s complicated to discuss whether the abroad players will remain in their corresponding team squad list in upcoming IPL 7. After all, we only have the liberty to curse bookies, since we are not an investor in IPL 2013. What? You are not an investor... I feel pathetic for all you of us, it s all about our viewership and television ratings welcomed all sponsors to invest in IPL6. Admit it, how many have subscribed Sony max only for this IPL season 6.

Some players who involved in IPL spot fixing confessed that they are threatened to play puppet. Why you haven’t come out and report against the bookies who tried to shove you. If you have eluded the bookies, it might have been a different stories, the television might be attributing. You might have earned a good name in society and some channels might have praised you as a “patriot to sport”. Since you guys know the chief minister or whomever you named as a political tycoon, he may have shown some interest in providing security to you and your home.

VGN’s welcome home commercial spot aired during the middle of the IPL season 6 and took an indelible place in the heart of chennaities. That’s a big deal for any marketers to launch a viral campaign before they know who is going to be IPL6 Champion. VGN might had planned CSK favoring and generic advertisement commercial for the IPL closure and intended airing before the playoffs. Knowing the game and having trusted their horses, had put this commercials in lime light, a greatest campaign ever clangs throughout every over break.  

Gutfeel, a forevisionic communication firm keeps promises to client by crafting VGN’s Welcome home television commercial. The standard and the forethought had impressed the industry and the tenor of advertisement is taken care by Black box films, Chennai. An impeccable standard of marketing has been evolved through this style by joining hands with world’s best captain of all formats of cricket. The Commercial is scored by Paul Jacob and painted in light by Mr Om Prakash and directed by Mr Krishnakumar R

‘VGN’s Welcome home’ commercial aired in every Tamil television channels more than twice between the one hour slots. It shows the land promoters marketing strategy, if you went through the advertisement, it’s portrays a CSK (non Indian) player who visits a sophisticated and ultimate classic apartment, a witness that the commercial is still on the road. They have cleverly used the word ‘home, home’ - in-between jingles in a music copy cat tradition adopting “kalviyaa selvamaa veeramaa”, an old Tamil song. Second player goes into villa type home; an upper middle class family welcomes the player. Similarly the gated communities; caste mania apartments, a community living space particularly designed for one group or cast. Then, the car drove towards an apartment in Mylapore where Mr Mahendra Singh Dhoni was greeted by the people from a gated community consists of innumerable apartment blocks.

VGN’s brand ambassador    Mr Dhoni, happily scribbles his signatures in a Cricket bat and a ball. This is a kind of native war tradition, when the warriors come home safe from the deadly war. They will be honored with flowers, party and receptions. Here its reverse, the joy of receiving the players who played for the states pride has been cleverly depicted by adding some marketing salt to the victory, its none other than VGN, real estate developers and residential apartment builders in Chennai.

None were brave to prevent IPL6 from final match, since lots of stocks and business involved in it. Joie de vivre marketing franchises are looking forward for the finals, still they have more ads to be aired on the final match. We paid and they have taken since first match till playoff. Just one match is pending, crores and crores of cricket fans are awaiting to watch the unjust finals . Global marketers believe that 'more the stains are, more the business is'. Still lots of cheers and magic await to eradicate IPL spot fixing from the memories of viewers. Certainly none of the commentators breathed about the Spot fixing, that's what business is. Obviously the players, franchise  investors, sponsors and even the media knows this. At last, The Hindu digs and adds some old hidden published & unpublished articles in its wish-list to reveal, why the media have failed to raise its voice on proximate time? may be its because they have to fill their columns with  IPL advertisements.

To view TVC - http://www.youtube.com/watch?v=6zhjlB7ub_Q

To View 'kalviyaa selvamaa veeramaa' song - http://www.youtube.com/watch?v=Mb-2EkY_4E4