VGN Welcomes home IPL Indians, Bye Bye to abroad players?

VGN and its Welcome home TVC

“Welcome home Indians and bye bye abroad players” would be appropriate, if the VGNreal estate developers have had this jingles aired during the IPL super bowls. It’s complicated to discuss whether the abroad players will remain in their corresponding team squad list in upcoming IPL 7. After all, we only have the liberty to curse bookies, since we are not an investor in IPL 2013. What? You are not an investor... I feel pathetic for all you of us, it s all about our viewership and television ratings welcomed all sponsors to invest in IPL6. Admit it, how many have subscribed Sony max only for this IPL season 6.

Some players who involved in IPL spot fixing confessed that they are threatened to play puppet. Why you haven’t come out and report against the bookies who tried to shove you. If you have eluded the bookies, it might have been a different stories, the television might be attributing. You might have earned a good name in society and some channels might have praised you as a “patriot to sport”. Since you guys know the chief minister or whomever you named as a political tycoon, he may have shown some interest in providing security to you and your home.

VGN’s welcome home commercial spot aired during the middle of the IPL season 6 and took an indelible place in the heart of chennaities. That’s a big deal for any marketers to launch a viral campaign before they know who is going to be IPL6 Champion. VGN might had planned CSK favoring and generic advertisement commercial for the IPL closure and intended airing before the playoffs. Knowing the game and having trusted their horses, had put this commercials in lime light, a greatest campaign ever clangs throughout every over break.  

Gutfeel, a forevisionic communication firm keeps promises to client by crafting VGN’s Welcome home television commercial. The standard and the forethought had impressed the industry and the tenor of advertisement is taken care by Black box films, Chennai. An impeccable standard of marketing has been evolved through this style by joining hands with world’s best captain of all formats of cricket. The Commercial is scored by Paul Jacob and painted in light by Mr Om Prakash and directed by Mr Krishnakumar R

‘VGN’s Welcome home’ commercial aired in every Tamil television channels more than twice between the one hour slots. It shows the land promoters marketing strategy, if you went through the advertisement, it’s portrays a CSK (non Indian) player who visits a sophisticated and ultimate classic apartment, a witness that the commercial is still on the road. They have cleverly used the word ‘home, home’ - in-between jingles in a music copy cat tradition adopting “kalviyaa selvamaa veeramaa”, an old Tamil song. Second player goes into villa type home; an upper middle class family welcomes the player. Similarly the gated communities; caste mania apartments, a community living space particularly designed for one group or cast. Then, the car drove towards an apartment in Mylapore where Mr Mahendra Singh Dhoni was greeted by the people from a gated community consists of innumerable apartment blocks.

VGN’s brand ambassador    Mr Dhoni, happily scribbles his signatures in a Cricket bat and a ball. This is a kind of native war tradition, when the warriors come home safe from the deadly war. They will be honored with flowers, party and receptions. Here its reverse, the joy of receiving the players who played for the states pride has been cleverly depicted by adding some marketing salt to the victory, its none other than VGN, real estate developers and residential apartment builders in Chennai.

None were brave to prevent IPL6 from final match, since lots of stocks and business involved in it. Joie de vivre marketing franchises are looking forward for the finals, still they have more ads to be aired on the final match. We paid and they have taken since first match till playoff. Just one match is pending, crores and crores of cricket fans are awaiting to watch the unjust finals . Global marketers believe that 'more the stains are, more the business is'. Still lots of cheers and magic await to eradicate IPL spot fixing from the memories of viewers. Certainly none of the commentators breathed about the Spot fixing, that's what business is. Obviously the players, franchise  investors, sponsors and even the media knows this. At last, The Hindu digs and adds some old hidden published & unpublished articles in its wish-list to reveal, why the media have failed to raise its voice on proximate time? may be its because they have to fill their columns with  IPL advertisements.

To view TVC - http://www.youtube.com/watch?v=6zhjlB7ub_Q

To View 'kalviyaa selvamaa veeramaa' song - http://www.youtube.com/watch?v=Mb-2EkY_4E4

Direct To Home(DTH) innovative Television Commercials from world renowned advertising agencies

Dish Tv - Wildlife HD

In the world of HD, direct to home (DTH) service advertisements aware of vibrancy, features and vivid quality factors of the visual transmissions.  Dish Tv is building brand image throughout India through variety of television commercials using Mr Sharukh Khan as brand ambassador. Recent Dish Tv -Wildlife commercial has been a remarkable feed to fulfill appetite of the creative copy writer. New style and the passion in script handling had done justice to the brand when compared to the recent investments. Pretentious script required Mr Sharukh to enhance & highlight the whole scenario. Especially the sensible dialogues using funny phonetics has registered the hallmark victory. Concept and idea specifies the knowledge pack by portraying wild life, targeting animal buffs and discoverers of all age group. Sharpness, clarity closeness and colors were the notable features recommended in this advertisement commercial. Production team’s gorgeous effort in Makeup, set properties and costume design is seen throughout the advertisement. Dish TV – Wildlife TVC is a brainchild of McCann Erickson, India.

Click to view the TVC - http://www.afaqs.com/advertising/creative_showcase/index.html?id=42264&media=TV&type=Indian

Tata Sky - HD recording

Tata Sky HD recording - prison break TVC imitated 2013’s Star Movies academy award 2013- Oscar Commercial. But the indifferent notions of the advertisement have made us to enjoy both the TVC’s. Criminal escapes from the prison during the final match of India Vs Pakistan, thinking that everybody will be occupied watching Cricket. But he gets caught easily. Here the TVC gives a perfect solution for the audience to record and save live videos, while at important work. This is a decent narrative which solves the problem by showing how it works and when needed. Record, Play and Pause are the features of the Tata Sky HD recorder, direct to home service. Intelligent and thrilling prison commercial have won million hearts and created an impact among the audience. Being Tata, a well known DTH service for its quality, nonstop visuals, cutting edge technology and 24hr customer care has enhanced the pull factors among new customers. Tata Sky HD recording - prison TVC is a brainchild of Ogilvy and Mather, India.

Click to view the TVC - http://www.youtube.com/watch?v=T3kt5uBgtrE

Gauri shinde crafted Sridevi's style for Tanishq Television commercial

                                                                Gauri shinde crafted Sridevi's style 

Tata Tanishq endorsed  English Vinglish star Sridevi through a special campaign for gold and diamond. The Veteran ad film director Gauri shinde made a tailor made script for Tanishq commercial. The ad speculates the features and benefits of the product in a vernacular language, also uses one of the famous dialogues from the celebrity's tamil film.  Vernacular language and the phonetics of Tamil triggers the native tamilians emotions Since Sridevi belonging to the same ethnic. she is the right person to endorse the commercial. It's also a great pick from English Vinglish director Gauri Shinde by knowing the audience. The T conscious Tata named this product also as 'T'anishq like Tion, Tata water plus etc. Sridevi's beauty and gold jewels elegance creates a positive ambiance for the advertisement commercial. Amassed to hear her climax punch "Annatha ithu Maylu Style" - meaning - Bro. its Mayil (her character name in Bharathiraja's film 'pathinaaru Vayathinilae' ) style. An emerging brand of tamilnadu increases its brands reach by knowing its market and audience, through its charm and highlighting celebrity. Commercial is aired on April 2013.

Watch Video Commercial Here - http://www.youtube.com/watch?v=fZ3iQ5FMM64

IPL Bowled out Micromax’s new bolt commercial

IPL Bowled out Micromax’s new bolt commercial

A basket ball commercial rolled out by Micromax Bolt went wild and the reaction received is horrible than what they might imagined. IPL 2013’s Micromax commercial endorsed by various basketball players, they were predominantly non Indians performs some actions using the mobile slide which displays a basketball image. The mobile is passed to one another by sliding at least once and at-last, one player jumps onto the basket and placed the mobile gently. My desire is why they don’t drop the Micromax Bolt into the basket.   Crossed 30,000 youtube viewership within a month and more to count on. Many users posted a mixed reviews and one clearly interprets “Being Desi company.... Make innovative... but Desi ads...” meaning the ad is amateurish. This is what it feels to everyone when they view this advertisement. Nothing like anything, the affordable price for the android is their only hope for reaching Indian market. Micromax Bolt Smartphone features Flash Transfer, fastest file (video, pictures, music..etc) sharing option &  Android os with Dual Sim, which is available in two models Micromax Bolt A35 & A27.

To View You tube video - http://www.youtube.com/watch?v=sxVRtYQreeQ
For Specs - http://timesofindia.indiatimes.com/tech/personal-tech/gadgets-special/Micromax-launches-Bolt-Series-with-A35-phone/articleshow/18499901.cms

IPL- Season6, 2013 Indian super bowls

IPL- Season6, 2013 Indian super bowls

April-March 2013

In advertising history, so far every top Brands shown keen interest in grabbing various events sponsorship by signing agreement by paying kings price. Intension of the brand is to penetrate into the market via sponsorships like title sponsor, co sponsor, wardrobe sponsor & event sponsor etc. 

This time Pepsi penetrates Atom into the market. It is perfect time to launch the product. Though Atom has a new look there were very less no of spots aired when compared to the Pepsi commercial. The motive of their advertising campaign is to reach the mass audience in a short period through the sport event or a celebration. Thus the market competitors are very much concerned and conscious to snatch agreements with the world’s premiere franchise events. So far they have seen the reach and now they seem to be testing the market with variety of attractions. Also targets each and every individual through ad commercial campaigns using series of ads with same USP. In this short term they are very sure to earn maximum credibility and brand equity. IPL 2013 is a honey for these advertising tycoons, when they are about to sign an agreement with the world's best T20 Cricket, IPL season6.  

http://www.indiancommercials.in/pepsi-atom-josh-cola-from-pepsi-2/?play=1

This time Pepsi bagged the title sponsorship of IPL 2013 Season6 for Rs 396.8 crore, and the sixth season of the Indian Premier League will be called Pepsi IPL. Throughout the IPL season the marketers are incredibly keen and selective in marketing their brand in each and every match & also they are extremely concerned about the timelines in which their advertisement commercials is been aired. As far as now, Chennai super kings matches are targeted by the top brands because of the team’s familiarity and popularity throughout the nation. IPL commercials team queues the tailor-made advertising spots in account to reach masses. Like: Dhoni’s commercial is been aired when dhoni is at the strikers end.

http://www.youtube.com/watch?v=0hbYr6912lY

Various brands are hitting the screen during the over breaks, some of them are IPL super bowls. Usha, Gems, Aircel, OLX, Vodafone and many other brands attracts the cricket fans and willing to create an impact during the IPL season. The summer advertising tycoons are very much bored of the normal ads with the concepts involving thirst, energy loss etc, they have crafted cricket-centric advertisements to make a false impression that they are dedicated to cricket. Basically their motto is to sell.. Sell..& sell, that’s all.

Gems animation portraying a cricket stadium is an apparent witness to the cricket-centric ads. But this advertisement has failed to create impact when compared to the recent “artful collision of gems” commercial.

http://www.youtube.com/watch?v=z-ktvQSadk4

Aircel's 164 recharge campaign creates impact among the IPL fans & also creates curiosity among the audience when Chennai Super Kings scores each run more than 164. Fortunately, there is only minimal opportunity for a team to score more than 164 runs in IPL’s. Aircel’s campaign offering extra talk time for INR . 164 recharge. Its increases the extra talk value by one rupee after each run Chennai super kings scores beyond the landmark runs 164. Selective marketing is researching, analysing, testing and executing the advertising promotional to the proper media at perfect timings.

http://www.indiancommercials.in/aircel-csk-runs-offer/

OLX ads – “where buyers meets sellers” is an extra ordinary strategically tagline for creating a need to sell a product. The tagline draws and pleases the consumers to sell something. Creating space for the new born is the impressive one among campaign.
One of the Quikr commercial is portrayed in such a way, making fun of IPL auction. With a theme, if your player is not performing well, sell him. Due to very less media plan budget, its not often seen. It runs between spots by lacking audience attention. 

http://www.youtube.com/watch?v=du1uax44hBk       - OLX
http://www.youtube.com/watch?v=6ddTJE3Vjm0      - Quikr 

Vodafone’s cricket scores, photo sharing, celebrity gossips and matrimony zoo zoo’s ads haven’t lost its charm. The Ogilvian’s are only updating the set, changing colours and the properties but it creates a vast impact and looks like rebranding, but it has the same essence and formula which is recycled from the old Zoo Zoo. Still it creates interests, connects the audience and increases the reach.

http://www.indiancommercials.in/vodafone-zoozoos-ipl-2013-advertisements-2/?play=1

Lays is a sub brand of the Pepsico – Fritolay. Made an IPL teaser involving Dhoni, Gautam and it created an agitation as if both captains are shifting to the other team for the sake of Lays chips. It’s been a massive hit and after a month the brand did a cricket-centric ad again by roping Billy Bowden, a popular personality- an International ODI umpire,  for Lays television commercial with the USP “Come on taste the six flavours, enjoy the lays”. It’s a great spot in his own style.

http://www.youtube.com/watch?v=C4c8Y5727zY

https://www.facebook.com/photo.php?=588860107799556&set=vb.187004287985142&type=2&theater

Usha fan is striving to deliver a sensible ad but still haven’t. Yes, it represents the research and development team in a recent ad whom were testing the fans with a basket ball. Their contribution to IPL premiere must be cricket, instead of cricket they are trying to deliver a new piece of spot and it does not seems to be working and it probably won’t work. They lost their control and couldn’t think within the boundary line. The other two campaigns from the same series also have the same impact. People wonder, what marketers are willing to convey and they doesn’t even know what might connect basket ball & a ceiling fan.

http://www.youtube.com/watch?v=n7JzOcypoAY

Cadbury dairy milk IPL campaign is more sensitive and hits the audience emotionally. Dad’s early return from office, husband and wife cheering for same team, husband’s lie for watching IPL at late nights are the theme for IPL campaign. It directly connects to our daily activates and many of the incidents portrayed in this advertising campaign remains to be true and fact oriented. Thus, Cadbury commercial campaigns touching the emotions of the middle class audience and in turn increases the equity.

http://www.indiancommercials.in/team-badalne-ka-shubhaarambh-cadbury-dairy-milk-and-cricket-are-back/

http://www.indiancommercials.in/late-working-ka-shubhaarambh-cadbury-dairy-milk-and-cricket-are-back/

Godrej’s series of commercials featuring Amir Khan is innovative and women centric with positioning “ideas that make life brighter”. Electricity power conscious advertisements position the brand as “Bright living”. The dragging few set of commercials remains unconnected to the audience. Also because of the ad maker’s innovative thinking and more sophisticated approach. Indian history of television Ad campaigns had never saw a brand personality in a disguise; this is going to be a no.1 drawback for the advertisement campaign. Rest of them are over imaginative and not understandable. This approach neither looks funny and nor looks appealing.

http://www.indiancommercials.in/aamir-khan-in-zindagi-muskuraye-by-godrej-episode-79-2/?play=1

Crafting Seasonal and selective advertising plans can produce more equity, builds consumerism and increases brand awareness. Brands also use emotional play to grab global audiences by creating a need.