Flipkart - A brand which reaped more than what it had expected
Flipkart, a brand which reaped more than what it had expected
Flipkart,
an online retail book store emerged into digital electronic online brand. The
brand which comes up with an innovative concept for its recent viral campaign
has grabbed its huge audience through the usual funny commercial style. Brand’s
viral video pay per view count (pvc) campaign have reaped more than what it
could expect in its latest YouTube campaign.
When viewing the “India wants to
know campaign” campaign in television, the brand puts a direct debate question
on brand trust to itself, the faqs are very much framed in order to solve the
viewer/ buyer doubts on online purchase and shipping. The brand uses its master
mind by introducing kids in all of their advertisement, promotions that
motivates & converts children into their customers; this principle is implemented
by knowing the trend and using ultramodern marketing ideas.
It positions
itself with a marketing strategy “Now I don’t shop anymore, I just flipkart”,
the advertisement portrays an enacted play of an impatient buyer testimonies
flipkart, a fastest door delivery online retail shop. Isn’t that sounding good
for an online buyer who has no time to go and pick desired product by standing in
line? The brand also introduces digiflip, a sub brand which sells digital
electronic products.
In the
era of online world, Indian market can never be inflexible for a new comer who
jumps into the global market with an innovative idea. Brands like Jabong which
launched in 2012 also fetches comparatively equal amount of revenue in brand
equity. User selling proposition of flipkart remains to be “the online mega
store” where as Jabong’s more disciplined marketing USP remains to be “ridiculously
fast shipping” – otherwise a benefit or reason why is perfectly used in jabong’s
USP. Even though it fails to strengthen the Usp, the brand has balanced by
coming up with a solid positioning “Now I don’t shop anymore, I just flipkart”,
fastest delivery appeal.
Many online
forums suggest that flipkart’s customer benefit collaterals like buyer
protection, free and easy returns, 100% genuine products, 24 * 7 customer
support and cash on delivery are the main reasons to relay on flipkart. Four years old Social media marketing page Facebook
also received 1.9million likes, offering two posts per day with some special pre
order game offers. While back links and social marketing gradually increases
the page traffics, Google adwords and SEO customization have also given maximum
output in the past six years that inevitably retains flipkart as one of the top
Indian online e-commerce retail brand.