Tamilnadu’s Old faced modern media
Tamilnadu’s Old faced modern media
A
television media plays a vital role in human’s day today life.TV media has a
tendency to make the people believe unreal sequences. The screens of all visual
medium are an experience of false consciousness. Media tends the viewers to believe
the opinion based myths, story and the current ideologies of the society. It’s
doesn’t try to resolve the mystery, myth of the society. Instead, they
replicate and relate the characters of the present society.
Basically,
Media’s motto is to popularize the false ideology and traditional opinion based
on the parental child communication. It definitely forgets the need of its
evolution, though many of us heard, the media is capable of producing true and
analyzed reports based on the facts. Informative programs may guide us towards
the globalised thinking. But unfortunately Medias are money minded, joins hand
for corruption.
Recent
days, the news paper covers business news rather than covering an investigative
report or pinpointing a bad polices against the government. The research
oriented issues are not spoken seriously by involving the television media in case studies .The popular media and its
thirst for television ratings ends up within the sensational, emotional,
cultural debates and language issues in India. Media’s job is to analyze the
superstitious believes and it should lead to conclusion. But, the Medias misrepresentation
of superstitious believes through montage sequences tend the viewers to believe
the superstitious. They show themselves as a cafeteria to the audience and
limiting themselves within the borders of entertainment.
Television
and film simply executes the community and group oriented opinions. For
instance, I heard many students saying that their hostel food is not good; it
is one of the group opinions. Students and parents cannot simply say that
without having the hostel food. Many of the non hostel students will also say
the same statement.
For
instance, When a TV serial/cinema portrays a romance scene; they usually
dominate the male character .The play focuses only the females and makes
inferior or fun of the opposite. Philosophically females are the one who can
reproduce and it’s a special power they have when comparing them with male. But
they are not the child bearing machine. In reality, love is feeling to share
and one cannot wait for love, look or search for the inner feeling. Cinema and
TV serials in India must understand that love is a feeling; one has to look
within themselves to be loved and to love back. It’s not a fruit to wait till
it gets ripe. Love is inherent in every human being .such issues were not
spoken in television media.
Every
home its own Problems, it starts when a person tries to change the other. A
face is the possessiveness of the mother towards her son after the son’s
marriage. Maternal super ego, Freudian concept of psychoanalysis;
It exhibits almost in every mother in the universe. The television media shows
only the family disputes between the aunt and the daughter in law. Almost 80% of
the serials are portraying the dispute between aunt and her daughter in law.
Instead of coming to one conclusion the TV shows and serials goes on filming
the disputes between them. Counseling, psychoanalytical issues like oedipal crisis,
maternal super ego has to be taught to the audience with perfect scientific
reasoning.
Media hides the sex; ofcousre it’s ones private issues .What
is the reason to hide instead of omitting the scene. So, the media shows only
the cleavage and scandals since the necessity of sex in human being, its
unavoidable, we are born out of sex. Hence it indicates the need of sex in
human life.
Media hides sex, but not omitting it .Media shows family
disputes instead of bringing out the reason or looking for the origin of problems.
Portrays love pathetically instead of showing what love is. So, this is the
time to wake up and understand the media’s domination in this universe and
their money making ideas. Numerous examples from various Tamil entertainment
channels were there and people who understand this can able to pinpoint those
programs or shows in order to understand the Medias true face.
_Lingaraja
For festoon productions