While recycled ads are doing pretty well in the market, is there any need to magnify our ideas or thoughts to pick an unusual or world’s unseen ad concepts?
While
recycled ads are doing pretty well in the market, is there any need to magnify
our ideas or thoughts to pick an unusual or world’s unseen ad concepts?
In the arena
of advertising, the advertising masters are ready to take up the recycled ads
which have the traditional formula of trust which creates strongest impacts amongst
the huge consumers. The FMCG is targets the masses and upper middle class to build
a rapport relationship. Thus enters the market with sensing the emotions of the
elites. So called elites are portrayed in such a way that they care for the
working class, seems disgusting.
The Premiere motive of the agency people to show some recycled or old ads dipped in honey since the marketers don’t have any idea on the recent or even a year old ads. Here in this case, when we go through the formula, we tend to find the similar happiness and benefits in three individual ads which seem to be released within one year.
Firstly, the typical formula is driven by Tata Chakra gold tea – maid ad which portrays the maid who is serving tea for her mistress. Maid doesn’t even have time to take a breath; she becomes tired while she is taking care of the house hold works. The Mistress serves the Tata Chakra Gold Tea to the maid and comforts her. “Manitharukul yen vithyasam” - Why there is a distinct between human? Ends with a tagline or USP “kangalai mattum illai manathayum thira” – Open not only your eyes, your heart too.
Secondly, Havells maid ad – Air Change- for the brand Havells - product: fan, presented the same formula with little over dose of emotion. Crazy Few Films is the production agency who made this ad also gained considerable viewership for the recycled ad for the international brand coca cola, Bewajah khushiyaan lutao coca-cola pilao – Café – Agency Mccann Erickson,delhi made the campaign adopting the essence from the tata chakra gold maid TVC. Similarly it also made a little alteration to the above mentioned emotions in such a way to grab adults & youth. Added good jingle to suit the atmosphere. Ending With a tagline – We should not require a reason to spread happiness; all you need is share a coke.
Even though the medium of business for these three ads seems to be different, it injects the powerful pack of emotion to build its brand trust. Anyway the three ads seem to be having same blood relation to one another but do not have any individuality when comparing it with the first tata TVC.
While recycled ads are doing pretty well in the market, is there any need to magnify our ideas and thoughts to pick an unusual or world’s unseen ad concepts? The answer is always yes. Consumers of FMCG will always looks forward for the brand awareness and identity with the mixture of new concepts. It’s very clear when noticing the victory of Parle G - Kal ke Genius; it drives us to the next level of thinking. So whatever the best TV commercial dominate the market, there will always be applause for the fresh concepts where you can stretch it to build a biggest campaign enduring brand equity.
The Premiere motive of the agency people to show some recycled or old ads dipped in honey since the marketers don’t have any idea on the recent or even a year old ads. Here in this case, when we go through the formula, we tend to find the similar happiness and benefits in three individual ads which seem to be released within one year.
Firstly, the typical formula is driven by Tata Chakra gold tea – maid ad which portrays the maid who is serving tea for her mistress. Maid doesn’t even have time to take a breath; she becomes tired while she is taking care of the house hold works. The Mistress serves the Tata Chakra Gold Tea to the maid and comforts her. “Manitharukul yen vithyasam” - Why there is a distinct between human? Ends with a tagline or USP “kangalai mattum illai manathayum thira” – Open not only your eyes, your heart too.
Secondly, Havells maid ad – Air Change- for the brand Havells - product: fan, presented the same formula with little over dose of emotion. Crazy Few Films is the production agency who made this ad also gained considerable viewership for the recycled ad for the international brand coca cola, Bewajah khushiyaan lutao coca-cola pilao – Café – Agency Mccann Erickson,delhi made the campaign adopting the essence from the tata chakra gold maid TVC. Similarly it also made a little alteration to the above mentioned emotions in such a way to grab adults & youth. Added good jingle to suit the atmosphere. Ending With a tagline – We should not require a reason to spread happiness; all you need is share a coke.
Even though the medium of business for these three ads seems to be different, it injects the powerful pack of emotion to build its brand trust. Anyway the three ads seem to be having same blood relation to one another but do not have any individuality when comparing it with the first tata TVC.
While recycled ads are doing pretty well in the market, is there any need to magnify our ideas and thoughts to pick an unusual or world’s unseen ad concepts? The answer is always yes. Consumers of FMCG will always looks forward for the brand awareness and identity with the mixture of new concepts. It’s very clear when noticing the victory of Parle G - Kal ke Genius; it drives us to the next level of thinking. So whatever the best TV commercial dominate the market, there will always be applause for the fresh concepts where you can stretch it to build a biggest campaign enduring brand equity.
To view
the above mentioned TVC’s
1.
Tata
Chakra Gold - http://www.youtube.com/watch?v=KwfO3tB4DB8
2.
Havells
maid ad – Air Change - http://vimeo.com/62417425
3.
Bewajah
khushiyaan lutao coca-cola pilao – Café - http://www.youtube.com/watch?v=SdUqxX8ZKNw
Kal
Ke Genius - http://www.campaignindia.in/Video/327755,parle-g-takes-the-movement-route-to-create-kal-ke-genius.aspx
_ Lingaraja Sivanaiah
1 Comments:
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